MPM Hotels was represented at Click. 2026 by its CEO, Milko Roushanov, and Commercial Director, Merryan Roushanova. The event is Booking.com’s largest annual gathering for the EMEA region, bringing together leading partners from the global travel industry.
This year’s edition welcomed more than 1,500 partners from various sectors, including hotels, airlines, attractions, and travel services. Only four partners from Bulgaria were invited, with MPM Hotels being among them. The event featured some of Booking.com’s highest-ranking executives, including Carlo Olejniczak (VP & Managing Director EMEA), James Waters (Chief Business Officer), and Nina Horstra (Senior Research Manager), along with other industry leaders shaping the future of global tourism.
Among the highlights of the forum were inspiring keynote sessions by Dr. Howard Yu and Esther Vergeer, Paralympic Wheelchair Tennis Champion, who shared valuable insights on leadership, resilience, and growth in a rapidly changing environment.
Our team attended several key sessions, including Accommodation: Powering Growth, The Science and Psychology of Marketing, The Traveller Up Close, and the event’s flagship program, Main Show.
For us, participating in Click. is more than a recognition of our achievements. It is an opportunity to be among the first to explore the innovations shaping the future of travel and tourism and to build partnerships that contribute to the continued growth and success of MPM Hotels.
